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Top Articles
Why Do Companies Give Away Software for Free?
[2008-10-03] I am quite frankly baffled why a huge company like Google would pay a bunch of programmers to develop yet another web browser, when we have Internet Explorer for Windows from Microsoft, Safari for Mac OS X from Apple, and the great third-party Firefox free web browser for both Mac and PC. What am I not seeing about companies that pay to develop software and then distribute it without charge?
Social Media Transparency is Important
[2008-10-01] It's the same reason why we tell our children not to lie. It's human. It's in our DNA; and unless you're a habitual liar, you practice transparency everyday in your personal relationships. Why should it change on the social web?
The Best Marketing Checklist for Content Appearance
[2008-09-10] What this is about: This list covers aspects of how content appears on the website, focusing on the visual aspects of the content rather than the words.
Present Decision Problems With Google Knol
[2008-07-30] ...or as Tiffany Monhollon so deftly put it in the words of the bard, To Knol or Not to Knol? Her post is well worth reading since it summarizes much of the present decision problem many of us are facing:
Vital SEO Tips for Google PR
[2008-07-02] So you have your website but just can't seem to get good ranking in Google's search results. Well, if you're a DIY search engine optimizer then what's best way to fix this?
Gartner's Prediction for the Next Disruptive Technologies
[2008-06-02] Gartner, an IT industry analyst firm, has published a report on what its analysts see as the top ten disruptive technologies for 2008 to 2012:
Content Centered Link Building
[2008-05-07] Yesterday, Junta 42 announced their latest list of top content marketing focused blogs (Online Marketing Blog came in at #2 in between Copyblogger and PR 2.0) and it reminded me yet again of how important content is for SEO.
How To Get User Generated Content
[2008-03-19] User generated content is simply the comments, reviews and feedback left by visitors to your site.
Yahoo! Presents New Open Search Platform
[2008-02-27] For the first time in front of a public group, Yahoo! presented its new Open Search Platform at a special presentation at SMX West 2008 in Santa Clara.
Top 10 SEO Techniques
[2008-01-30] There are a lot of techniques that can be used in search engine optimization that can help or hurt you when it comes to SEO.
Creating a Successful Viral Marketing Campaign
[2007-11-28] Older Marketing Techniques
Where Does the Customer Count?
[2007-10-23] I had a very interesting conversation with Charles Prescott, the VP of Global Education for the Direct Marketing Association.
How NOT to pitch a blog
[2007-08-29] In the past I've written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things.
Why Are Search Engines Looking for Your Name?
[2007-08-08] Part of me would like to get hysterical over the news that a new search engine wants to index the names of every single person on the planet. The idea that anyone can locate and learn about me at the push of a button freaks me out.
How Google Handles Duplicate Content
[2007-07-18] Duplicate Content is one of the most perplexing problems in SEO. In this post I am going to outline 15 things about how Google handles duplicate content.
Optimize Existing Backlinks - A Novel Link Building Technique
[2007-06-26] Link Building is an essential aspect of SEO because of the weight that search engines, particularly Google, place on the democratic nature of links and the web.
Timely Technorati Changes
[2007-05-23] Blog search engine Technorati relaunched itself yesterday. All the details are in Dave Sifry's post.
The Easy Way To Attract Links?
[2007-05-02] Everyone knows that links are a critical part of any organic search marketing campaign.
Editorial Integrity and Paid Links
[2007-04-18] Comments by senior Google engineer Matt Cutts often spark discussion in the webmaster community, and particularly among search engine optimization folks, but I can't recall ever seeing a reaction like the one he created with his call for webmasters to identify paid links.
How Many Sites Should You Run?
[2007-02-21] One of the more common questions I get asked is is it better to have one big site or a whole bunch of little sites, and my answer is, it depends.
Search Engine Optimization for Newbies
[2007-01-29] Explaining search engine optimization to newbies is something that anyone with sales or account support responsibilities at a search marketing or interactive agency is going to have to get good at.
Structuring Your Website
[2007-01-10] Though you could read about the overall process of creating natural websites and integrating all aspects of web design, SEO, usability and accessibility in the process before, some more information about structuring your website may be useful as well.
Digg It, New Features Online
[2006-12-18] The social media website Digg unveiled some pre-Christmas goodies for their users, including a Digg for Podcasts beta and some changes to the site's main page.
Google's Incomplete SEO Advice
[2006-12-04] If you do any research on SEO you'll find this statement repeated more then any other - "make sites for users not for search engines." It even appears in the the guidelines of the webmaster help center right on Google.com. It's one of the core fundamentals in what's considered "white hat" SEO or SEO that conforms to all of the search engine guidelines in the interests of improving the web.
Link Bait: The Path To An Improved Web
[2006-11-15] With link bait becoming such a popular and successful tactic in SEO it was only a matter of time before people started rallying against it as the most evil thing to hit the world of marketing since…well…since, whatever was the last successful SEO tactic.
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