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Top Articles
How To Increase Your Positioning In Demand Driven SEO
[2009-07-01] Though the term "search engine positioning" is a little more antiquated sounding than "search engine optimization," it has some interesting connotations that may bridge the gap between marketing people who are savvy about the internet and those who aren't up to speed on the ever-changing face of the search marketing world.
Creating Instant Confidence By Optimizing Your Landing Page
[2009-06-16] In most cases, getting people to visit your website takes time and money. Unless you have a popular site with built-in traffic, you are probably counting on offline advertising, pay-per-click, search engine optimization to bring people to your online business presence.
Keeping Your SEO Strategies Up To Date Will Increase Success
[2009-05-28] Search Engine Optimization is a changing field. At any given moment in time, companies that rely on the web for new business or customer communications will consume information about SEO and then rely on that snapshot for months or even years.
Optimizing Press Releases For A Specific Audience
[2009-05-08] One of the most popular keyword optimization content types for SEOs and Public Relations professionals alike are press releases. As a news communication tool, the value of press releases has undergone changes. However, press releases provide a substantial amount of content to news search engines and can rank well in standard search engines like Google or Yahoo.
Link Building Is An SEO Arms Race
[2009-04-17] Have you ever been hard at work, doing what you do, and suddenly got struck by the immortal question - "What would Bugs Bunny do?" Me too. All the time. Well, if you are doing link-building, you are in luck, because here is what Bugs Bunny would do:
Focusing Too Much On Ranking Will Ultimately End In Failure
[2009-04-01] How many SEO goals are aimed at winning the battle, and not the war?
Social Networking Evangelists Turn Customers Into Brand Promoters
[2009-03-18] Here are several excerpts from an excellent post by Louis Columbus, with Cincom Systems, Social Networking Has Nailed Customer Satisfaction, Next Stop- Loyalty:
Understanding What The Canonical Tag Does
[2009-02-27] A while back you might recall that we talked about fixing duplicate content on your website and how duplicate content can have a direct impact on your website's ability to rank well in the search engines. The new canonical tag is a new effort by the search engines to help us fix duplicate content on our websites.
Discover More Accurate Site Traffic With Google Analytics
[2009-02-10] Traffic reports are an essential tool if you have a Web site or if you're running an online marketing campaign. Tools like Google Analytics give great insight into how people found your site and their behavior once they get there.
SEO Elements To Consider In 2009
[2009-01-20] As a new year arrives and we all make our resolutions and plans for 2009, here's the "Ultimate SEO Checklist" to kick start your organic search marketing.
Fixing The Five Rank-Killing Issues
[2008-12-17] There are numerous things you can to manipulate your site to help it perform better in the search results. There are literally hundreds of different factors that are analyzed, many of which you, as the site owner, have direct and immediate control over.
Social Media Marketing Notes
[2008-11-18] I just got back from Pubcon 2008 and it was incredible. The content was solid, although I did see a lot of people copy and paste presentations from last year, other then that though I got some solid ideas to run with.
Keywords: Understanding What The Customer Is Looking For
[2008-10-31] This is part 10 of a 12 part series on keyword research. This series will guide you through four distinct phase of the keyword research process, providing you step by step guidelines to help you gather, sort and organize your keywords into an effective marketing campaign.
Why Do Companies Give Away Software for Free?
[2008-10-03] I am quite frankly baffled why a huge company like Google would pay a bunch of programmers to develop yet another web browser, when we have Internet Explorer for Windows from Microsoft, Safari for Mac OS X from Apple, and the great third-party Firefox free web browser for both Mac and PC. What am I not seeing about companies that pay to develop software and then distribute it without charge?
Social Media Transparency is Important
[2008-10-01] It's the same reason why we tell our children not to lie. It's human. It's in our DNA; and unless you're a habitual liar, you practice transparency everyday in your personal relationships. Why should it change on the social web?
The Best Marketing Checklist for Content Appearance
[2008-09-10] What this is about: This list covers aspects of how content appears on the website, focusing on the visual aspects of the content rather than the words.
Present Decision Problems With Google Knol
[2008-07-30] ...or as Tiffany Monhollon so deftly put it in the words of the bard, To Knol or Not to Knol? Her post is well worth reading since it summarizes much of the present decision problem many of us are facing:
Vital SEO Tips for Google PR
[2008-07-02] So you have your website but just can't seem to get good ranking in Google's search results. Well, if you're a DIY search engine optimizer then what's best way to fix this?
Gartner's Prediction for the Next Disruptive Technologies
[2008-06-02] Gartner, an IT industry analyst firm, has published a report on what its analysts see as the top ten disruptive technologies for 2008 to 2012:
Content Centered Link Building
[2008-05-07] Yesterday, Junta 42 announced their latest list of top content marketing focused blogs (Online Marketing Blog came in at #2 in between Copyblogger and PR 2.0) and it reminded me yet again of how important content is for SEO.
How To Get User Generated Content
[2008-03-19] User generated content is simply the comments, reviews and feedback left by visitors to your site.
Yahoo! Presents New Open Search Platform
[2008-02-27] For the first time in front of a public group, Yahoo! presented its new Open Search Platform at a special presentation at SMX West 2008 in Santa Clara.
Top 10 SEO Techniques
[2008-01-30] There are a lot of techniques that can be used in search engine optimization that can help or hurt you when it comes to SEO.
Creating a Successful Viral Marketing Campaign
[2007-11-28] Older Marketing Techniques
Where Does the Customer Count?
[2007-10-23] I had a very interesting conversation with Charles Prescott, the VP of Global Education for the Direct Marketing Association.
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