|
Top Articles
How To Have A Successful Client Meeting
[2012-01-09] In business, sooner or later you will be faced with presenting a pitch. For some people, that isn't a problem. But for many, they would rather poke their eyes out with a red hot poker than face a potential new client.
Maintaining Your Social Media Presence
[2011-12-16] If you're business isn't on Facebook and Twitter, then this post isn't for you except to tell you to consider setting up a Facebook page and Twitter profile ASAP.
The End of Business as Usual
[2011-11-22] Dave Peck is the author of Think Before you Engage, a new book that guides readers through 100 questions to ask before starting a social media marketing campaign. He asked me to write the foreword and as a friend and neighbor, I of course said yes. But, the only condition was that upon publishing, I could share the foreword with you here…
You Had Me At the Search Engines
[2011-11-04] You've likely heard of the movie, Jerry Maguire, with its famous line, "You had me at hello." Jerry Maguire was luckier than web sites we find in search engines. Many web sites don't attract user devotion at the first word, let alone after scanning the home page.
How Important Is Research To Copywriting?
[2011-10-12] Ever wondered how a copywriter does it?
Using Social Media To Leverage Social Causes
[2011-09-23] In continuation of our Facebook Marketing series, here is part 3. You can also check Part 1: Beginner's Guide To Facebook Marketing! and Part 2: Facebook Marketing Tips For Small Businesses!. As a non-profit organization or an event or a cause you must harness the exposure you can get from Facebook. What better platform for a social cause to promote itself than a social networking site! Facebook has the resources and the potential to make your promotional campaign go viral. If you have not yet explored the power of a 750 million user base platform, then your cause is probably losing out on a substantial amount of donations or followers.
Let Google Know Where You Are Located
[2011-09-07] I imagine that most of us have been here before, fervently searching through a site to make sure it is in fact the same local company you are looking for. You are not sure though because none of the site content speaks to your locale. So, you have to go as far us finding the contact us page in hope that you will find an address or phone number with a familiar area code.
Creating a Google Friendly URL Structure
[2011-08-24] When creating a new site, it's important to consider how your URLs will be structured. Making the right decision before your site is created means you won't have to go back and implement a bunch of redirects to repair any dodgy URLs on the site.
How Do I Make Money From My Website?
[2011-08-09] One of the questions that I get asked just about every day is ‘How do I make money from my website?‘ and it's the sort of question I could spend about a week trying to answer. Just like some of my other favorites like 'how do I get to the top of Google?' or ‘how do I use social media to market my business'. So sticking with ‘the make money from website' question for now, this post attempts to explore this subject in some detail.
Google+ Tips- Know Who Removed You From Their Circles
[2011-07-26] Google+ is all about finding friends, connecting with them and Adding them to your 'Circles' and being added to their 'Circles'. There is no concept of a 'friend request' here. Just people and circles. So, the big question, 'how do you know someone has removed you from their circles?' There is a way, and you will get notified immediately, when that happens. Below is the 'How?'
Tips To Ensure A Strong Foundation For Local Search Success
[2011-07-12] The latest Local Search Ranking Factors Survey from David Mihm was released last month. It's full of big surprises for businesses and marketers who haven't been keeping up with the fast and furious changes in the world of Local Search.
Anything You Want: 21 Inspiring Ideas
[2011-06-29] I first met Derek Sivers at the Business of Software conference. I'd heard about him, but I hadn't actually met him.
Business Owners Must Learn To Manage Relationships
[2011-06-10] Growing a business these days is really about managing relationships.
Using Foreign Languages To Differentiate Your Site
[2011-05-25] A common issue online marketers have is coming up with unique differentiators. SEOs have this problem - it takes virtually no effort for an intermediate or advanced SEO to understand a competitors' main link acquisition strategies in an hour or less. That allows new entrants into the field to easily duplicate your hard, pioneering efforts. Affiliates have this problem - there are so many people vying to sell the same thing that it's hard to stand out. User friendliness and pricing no longer help - price comparisons, coupons, deals and reviews are now commodified. So let's define the problem: Differentiating your site in a lasting way is difficult, because competitors can copy you without much trouble.
Marketing Professional Services On The Web
[2011-05-12] Service professionals often struggle with how to market themselves online. In fact, marketing-whether it's web marketing or traditional marketing-is often the Achilles' heel of service professionals, whether they are doctors, accountants or sales trainers.
Getting More Quality from Your Web Leads
[2011-04-22] The internet has revolutionised the way people shop and research.
Now practically any piece of information you need is at your fingertips. A quick Google search will find you local suppliers, research material and that obscure pram you have been searching for with an iPod dock.
Facebook vs Twitter: Which is More Valuable?
[2011-04-01] Recently there has been a lot of talk about Facebook versus Twitter and which is more valuable to web publishers. If you're looking for the short answer, IMHO it's Facebook; but, to understand why, you need to have deeper understanding of how each system works.
Of Comment Trolls And Flash Mobs
[2011-03-17] At some stage in your blogging journey, you're going to write something that, for whatever reason, brings down the equivalent of Darth Vader, Sauron, Freddy Kreuger and the Four Horsemen of the Apocalypse onto you all at once.
Boost Your Conversion Rates Through Content Marketing
[2011-03-02] I would like to start with a couple of simple questions. If someone posted a flyer through your door, advertising an event you were not interested in, what would you do? You'd throw it in the bin. If you picked up a hire car and its radio was tuned into a boring station, what would you do? You'd switch channels.
Think Local When Developing Your SEO Copy
[2011-02-16] If you are a business owner looking to get into online marketing and, in particular, search engine optimisation, don't forget to think local. More and more people are searching for local companies through the search engines so it's never been more important to ensure you have a strong local SEO presence on the web.
Changing The Game With Mobile Customer Scheduling
[2011-02-02] Here are several excerpts from an article by Mike Wittenstein, Mobile Monday: Apple Store App, about The Apple Store's New Mobile App:
How Attacking Your Competitors Can Be Bad For Your Business
[2011-01-18] Have you ever heard the saying, that when you bad-mouth a competitor, it actually makes you look bad and not them? Well, the same holds true when you decide to invest your time attacking competitors online.
Staying Ahead Of Your Fresher Competitors
[2011-01-04] What's your take on corporate talk? You know, the words that never seem to go out of fashion when you read a news release, or a job description, or a What We Do page on a company website?
Using An Online Presence To Boost Your Business
[2010-12-17] If you run a local retail business like a toy store, book store or even a shoe store, then a new study indicates that you need to start getting online.
How To Create Great Content For Your Blog
[2010-12-01] As a blogger, you know that sometimes the hardest thing to do is come up with content for your blog. Finding ideas for your blog (especially if you want to post regularly) can often lead to you not blogging at all, because you start hitting the wall when it comes to what to blog about. So I thought it might be useful to offer up 25 ways to use the web to find content for your blog. Here they are.
|
|
