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Top Articles
How To Avoid Duplicate Content On A Budget
[2010-07-20] I recently got this question and stared at it. Long and hard. There were so many things wrong with the question that I didn't know where to start. But since this is a blog post, don't fear.
Attracting New Visitors Through Guest Posts
[2010-07-07] Whether you're looking to reach new audiences through your blogging, or want to attract a fresh group of visitors to your own blog, guest blogging may be the solution.
The Snowball-Effect of Embedded Tweets
[2010-06-18] Building a large following on Twitter is easy. Attracting targeted followers, who are actually interested in what you have you have to say, is not so easy. Anyone can mass-follow thousands of random people and expect a fair few to follow back - many users use a ‘followers' total as a kind of status symbol and will happily return the favor, just to keep you on their list of followers.
Trusting Link Building Networks
[2010-06-01] Yesterday someone emailed me this quote ... "People that pay for things never complain. It's the guy you give something to that you can't please." ~Will Rogers
Changing Or Simplifying Your Site To Eliminate The FAQ Page
[2010-05-13] Frequently asked questions are a staple of the Internet--even predating the Web. And the idea makes sense. If people are continually asking the same questions, why not answer them once on your Web site so then you won't have to answer them over and over again? That's the theory, anyway. But, in practice, getting the same question over and over again might point you to some other ideas besides updating your FAQ page.
Adding Real Communication Between Marketing And Customer Care
[2010-04-30] Earlier this week I had the chance to present at one of the largest annual meetings of customer care professionals in the world, the SOCAP International Symposium. SOCAP stands for the Society of Customer Care Professionals, and among other things, its members include the folks in charge of running call centers, managing customer response teams and sometimes branching into running loyalty programs as well.
Why Are You Really Optimizing Your Site?
[2010-04-16] The very name "Search Engine Optimization" would seem to answer the question of who marketers are optimizing their site for. All the great advice you get about getting your pages indexed and finding which keywords are used in the search engines and optimizing your content to be found by the search engines--it's all search engines all the time. Or is it? At some point, you need to ask yourself why you are doing all of this.
Keywords Are Important For All The Content On Your Site
[2010-03-30] Here is an excellent post by Michele Linn (@michelelinn), a marketing consultant with her own firm, Linn Communications, 5 Ways To Find the Perfect Keywords for Your B2B Content:
Increasing Your Site's Value By Adding An SEO Strategy
[2010-03-17] Most likely, if you have a website for your business, you probably have been pitched by a host of companies about the benefits of Search Engine Optimization. And, as someone who has been actively practicing organic search engine optimization since 1996, I am probably just as qualified as anyone else in the search engine marketing industry to tell you about the benefits of search engine optimization.
Understanding The Value Of Inbound Linking
[2010-03-03] Here's a question that came up from a recent subscriber & SEO company. Does it matter where you get an inbound link for your website? For example, if I am in the epoxy paint industry and I get a link from a directory that doesn't have any traffic. My link is on a page with 200 other listing.
How To Track Your Social Media Efforts
[2010-02-16] The growth in social media means it's vital for all businesses to track their brands, services and industry via the myriad of user generated content sources.
Promoting Your New Blog Through SEO
[2010-02-03] TopRank's recent Blogging and SEO survey of in-house, agency and independent marketing, advertising and PR professionals revealed that 95% of respondents incorporate blogs as part of their online marketing mix. Nearly 88% have successfully increased measurable SEO objectives as a direct result of blogging.
Is Real-time Search Really Faster Enough?
[2010-01-12] Good friend Jeremiah Owyang recently wondered whether or not the real-time Web was fast enough to keep pace with our insatiable appetites for information and connectivity. As such, Jeremiah introduced the emergence of what he refers to as the "Intention Web."
Making A Habit Of Conducting Keyword Research
[2009-12-17] The series of Search Engine Strategies (SES) conferences attract a variety of SEM professionals across the globe. The Chicago leg of the conference was held just last week and one of the guest speakers was Christine Churchill from KeyRelevance.com who discussed (yep, you guessed it) keyword research for PPC campaigns.
How Comment Spam Can Effect Your Ranking Negatively
[2009-12-02] Last last night I found out from my friend Shaun who runs a UK SEO Company that Google are now advising about comment spam and reinclusion requests. Here is the official proclamation of best practice in the eyes of Google I should note that Google classifies their post as "Webmaster Level: Beginner"
Giving Your Site Multiple Uses Depending On The End User
[2009-11-19] In preparation for the upcoming winter fest, my wife bought me some Thinsulate gloves. These things are the coolest ever - transforming gloves! Basically they're fingerless and have a strip of velcro attached to the back of each glove. Attached to the velcro (and sewn to the glove itself) are mitten tops.
Budgeting Your Social Media SEO Efforts
[2009-11-05] Social Media Marketing is getting a lot of attention in the media on and offline, causing many business marketers to wonder how to adjust budgets and resources to participate. Others that have allocated funds to Social Media and SEO programs without proper implementation, timelines or measurement may question their return on investment.
Key Benefits Of Build Your Site's Links
[2009-10-16] As advances in technology move forward, the needs of online users change, the methods of advertising also experience an evolution over time. One of these more recent advertising methods has been link building. There are a lot of varieties of link building. Moreover, there are new rules that have to be followed to ensure the success of this method. But the benefits hardly ever change.
Your Success Online Is Determined By Your SEO Strategy
[2009-09-23] When performing SEO on a site there are literally an endless number tactics, strategies, changes and combinations that can be implemented to help you achieve search engine rankings. Google alone analyzes hundreds of different factors, all to varying degrees, when determining how it ranks pages in the SERPs. Once you get outside the realm of looking only at achieving search engine rankings, a near infinity of factors come into play as you look for ways to improve traffic, draw targeted visitors and improve conversion rates.
Boost Profitability By Tapping Niche Areas
[2009-09-03] With the number of courses and affiliates entering the PPC, SEO and social media fray, it can be tougher for new affiliates to get traction with their new campaigns, considering unconventional sources of traffic can turn on the profitable taps.
Using SEO Commands To Achieve Higher Ranking
[2009-08-19] One of the ways to keep track of how Google is viewing your site is to use some of the more esoteric commands available to searchers. These commands make it possible to filter information in the Google index, and get a picture of how Google considers the relationship between your backlinks, metatags, and on-page content. One of the best ways to improve your search engine rankings is to use these universally-available commands to diagnose common problems.
Adding DAO To Your Existing SEO Strategy Will Increase Competitiveness
[2009-07-30] It's likely you've heard plenty about search engine optimization but what about "Digital Asset Optimization"? Many companies that have applied basic SEO principles to standard web site content see substantial benefits. Adding new content and attracting links help maintain search marketing performance but is that all you can do to be competitive with SEO? No.
How To Increase Your Positioning In Demand Driven SEO
[2009-07-01] Though the term "search engine positioning" is a little more antiquated sounding than "search engine optimization," it has some interesting connotations that may bridge the gap between marketing people who are savvy about the internet and those who aren't up to speed on the ever-changing face of the search marketing world.
Creating Instant Confidence By Optimizing Your Landing Page
[2009-06-16] In most cases, getting people to visit your website takes time and money. Unless you have a popular site with built-in traffic, you are probably counting on offline advertising, pay-per-click, search engine optimization to bring people to your online business presence.
Keeping Your SEO Strategies Up To Date Will Increase Success
[2009-05-28] Search Engine Optimization is a changing field. At any given moment in time, companies that rely on the web for new business or customer communications will consume information about SEO and then rely on that snapshot for months or even years.
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