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Top Articles
Understanding The Value Of Inbound Linking
[2010-03-03] Here's a question that came up from a recent subscriber & SEO company. Does it matter where you get an inbound link for your website? For example, if I am in the epoxy paint industry and I get a link from a directory that doesn't have any traffic. My link is on a page with 200 other listing.
How To Track Your Social Media Efforts
[2010-02-16] The growth in social media means it's vital for all businesses to track their brands, services and industry via the myriad of user generated content sources.
Promoting Your New Blog Through SEO
[2010-02-03] TopRank's recent Blogging and SEO survey of in-house, agency and independent marketing, advertising and PR professionals revealed that 95% of respondents incorporate blogs as part of their online marketing mix. Nearly 88% have successfully increased measurable SEO objectives as a direct result of blogging.
Is Real-time Search Really Faster Enough?
[2010-01-12] Good friend Jeremiah Owyang recently wondered whether or not the real-time Web was fast enough to keep pace with our insatiable appetites for information and connectivity. As such, Jeremiah introduced the emergence of what he refers to as the "Intention Web."
Making A Habit Of Conducting Keyword Research
[2009-12-17] The series of Search Engine Strategies (SES) conferences attract a variety of SEM professionals across the globe. The Chicago leg of the conference was held just last week and one of the guest speakers was Christine Churchill from KeyRelevance.com who discussed (yep, you guessed it) keyword research for PPC campaigns.
How Comment Spam Can Effect Your Ranking Negatively
[2009-12-02] Last last night I found out from my friend Shaun who runs a UK SEO Company that Google are now advising about comment spam and reinclusion requests. Here is the official proclamation of best practice in the eyes of Google I should note that Google classifies their post as "Webmaster Level: Beginner"
Giving Your Site Multiple Uses Depending On The End User
[2009-11-19] In preparation for the upcoming winter fest, my wife bought me some Thinsulate gloves. These things are the coolest ever - transforming gloves! Basically they're fingerless and have a strip of velcro attached to the back of each glove. Attached to the velcro (and sewn to the glove itself) are mitten tops.
Budgeting Your Social Media SEO Efforts
[2009-11-05] Social Media Marketing is getting a lot of attention in the media on and offline, causing many business marketers to wonder how to adjust budgets and resources to participate. Others that have allocated funds to Social Media and SEO programs without proper implementation, timelines or measurement may question their return on investment.
Key Benefits Of Build Your Site's Links
[2009-10-16] As advances in technology move forward, the needs of online users change, the methods of advertising also experience an evolution over time. One of these more recent advertising methods has been link building. There are a lot of varieties of link building. Moreover, there are new rules that have to be followed to ensure the success of this method. But the benefits hardly ever change.
Your Success Online Is Determined By Your SEO Strategy
[2009-09-23] When performing SEO on a site there are literally an endless number tactics, strategies, changes and combinations that can be implemented to help you achieve search engine rankings. Google alone analyzes hundreds of different factors, all to varying degrees, when determining how it ranks pages in the SERPs. Once you get outside the realm of looking only at achieving search engine rankings, a near infinity of factors come into play as you look for ways to improve traffic, draw targeted visitors and improve conversion rates.
Boost Profitability By Tapping Niche Areas
[2009-09-03] With the number of courses and affiliates entering the PPC, SEO and social media fray, it can be tougher for new affiliates to get traction with their new campaigns, considering unconventional sources of traffic can turn on the profitable taps.
Using SEO Commands To Achieve Higher Ranking
[2009-08-19] One of the ways to keep track of how Google is viewing your site is to use some of the more esoteric commands available to searchers. These commands make it possible to filter information in the Google index, and get a picture of how Google considers the relationship between your backlinks, metatags, and on-page content. One of the best ways to improve your search engine rankings is to use these universally-available commands to diagnose common problems.
Adding DAO To Your Existing SEO Strategy Will Increase Competitiveness
[2009-07-30] It's likely you've heard plenty about search engine optimization but what about "Digital Asset Optimization"? Many companies that have applied basic SEO principles to standard web site content see substantial benefits. Adding new content and attracting links help maintain search marketing performance but is that all you can do to be competitive with SEO? No.
How To Increase Your Positioning In Demand Driven SEO
[2009-07-01] Though the term "search engine positioning" is a little more antiquated sounding than "search engine optimization," it has some interesting connotations that may bridge the gap between marketing people who are savvy about the internet and those who aren't up to speed on the ever-changing face of the search marketing world.
Creating Instant Confidence By Optimizing Your Landing Page
[2009-06-16] In most cases, getting people to visit your website takes time and money. Unless you have a popular site with built-in traffic, you are probably counting on offline advertising, pay-per-click, search engine optimization to bring people to your online business presence.
Keeping Your SEO Strategies Up To Date Will Increase Success
[2009-05-28] Search Engine Optimization is a changing field. At any given moment in time, companies that rely on the web for new business or customer communications will consume information about SEO and then rely on that snapshot for months or even years.
Optimizing Press Releases For A Specific Audience
[2009-05-08] One of the most popular keyword optimization content types for SEOs and Public Relations professionals alike are press releases. As a news communication tool, the value of press releases has undergone changes. However, press releases provide a substantial amount of content to news search engines and can rank well in standard search engines like Google or Yahoo.
Link Building Is An SEO Arms Race
[2009-04-17] Have you ever been hard at work, doing what you do, and suddenly got struck by the immortal question - "What would Bugs Bunny do?" Me too. All the time. Well, if you are doing link-building, you are in luck, because here is what Bugs Bunny would do:
Focusing Too Much On Ranking Will Ultimately End In Failure
[2009-04-01] How many SEO goals are aimed at winning the battle, and not the war?
Social Networking Evangelists Turn Customers Into Brand Promoters
[2009-03-18] Here are several excerpts from an excellent post by Louis Columbus, with Cincom Systems, Social Networking Has Nailed Customer Satisfaction, Next Stop- Loyalty:
Understanding What The Canonical Tag Does
[2009-02-27] A while back you might recall that we talked about fixing duplicate content on your website and how duplicate content can have a direct impact on your website's ability to rank well in the search engines. The new canonical tag is a new effort by the search engines to help us fix duplicate content on our websites.
Discover More Accurate Site Traffic With Google Analytics
[2009-02-10] Traffic reports are an essential tool if you have a Web site or if you're running an online marketing campaign. Tools like Google Analytics give great insight into how people found your site and their behavior once they get there.
SEO Elements To Consider In 2009
[2009-01-20] As a new year arrives and we all make our resolutions and plans for 2009, here's the "Ultimate SEO Checklist" to kick start your organic search marketing.
Fixing The Five Rank-Killing Issues
[2008-12-17] There are numerous things you can to manipulate your site to help it perform better in the search results. There are literally hundreds of different factors that are analyzed, many of which you, as the site owner, have direct and immediate control over.
Social Media Marketing Notes
[2008-11-18] I just got back from Pubcon 2008 and it was incredible. The content was solid, although I did see a lot of people copy and paste presentations from last year, other then that though I got some solid ideas to run with.
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