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SMX West 2008
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02.27.08
Yahoo! Presents New Open Search Platform
 By
Richard Burckhardt
For the first time in front of a public group, Yahoo! presented its new Open Search Platform at a special presentation at SMX West 2008 in Santa Clara.
Basically a way for users and site owners to customize search results, the Open Search Platform will allow use of plugins for personalization.
For instance, a site owner can create a plugin with information relevant to the site including images, phone numbers, links and other data such as reviews. A user can load the plugin from a gallery so that when the site comes up in a search result, the link will not just be a link to the site, but sort of a blended result with an image and additional links similar to what Google now serves up as One Box results.
Sort of personalized universal search results.
Yahoo! Open Search Platform will focus on "completing tasks" rather than dishing out results. Users can share results with others, add or remove enhancements or even report sites as abusers of trust.
According to Yahoo!, it's "All about users choice."
Site owners can add buttons, galleries and marketing info to create a richer experience for visitors. The new service, which is free, will be open to all sites by way of an API or feed upload.
More information, including example images can be found at http://tools.search.yahoo.com/open. Also see the Yahoo blog for updates.
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About the Author:
Richard V. Burckhardt, also known as The Web Optimist, is an SEO based in Palm Springs, CA with over 10 years experience in search engine optimization, web development and marketing.
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