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[2008-10-31] Keywords: Understanding What The Customer Is Looking For
This is part 10 of a 12 part series on keyword research. This series will guide you through four distinct phase of the keyword research process, providing you step by step guidelines to help you gather, sort and organize your keywords into an effective marketing campaign.
[2008-10-03] Why Do Companies Give Away Software for Free?
I am quite frankly baffled why a huge company like Google would pay a bunch of programmers to develop yet another web browser, when we have Internet Explorer for Windows from Microsoft, Safari for Mac OS X from Apple, and the great third-party Firefox free web browser for both Mac and PC. What am I not seeing about companies that pay to develop software and then distribute it without charge?
[2008-10-01] Social Media Transparency is Important
It's the same reason why we tell our children not to lie. It's human. It's in our DNA; and unless you're a habitual liar, you practice transparency everyday in your personal relationships. Why should it change on the social web?
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