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[2009-07-30] Adding DAO To Your Existing SEO Strategy Will Increase Competitiveness
It's likely you've heard plenty about search engine optimization but what about "Digital Asset Optimization"? Many companies that have applied basic SEO principles to standard web site content see substantial benefits. Adding new content and attracting links help maintain search marketing performance but is that all you can do to be competitive with SEO? No.
[2009-07-01] How To Increase Your Positioning In Demand Driven SEO
Though the term "search engine positioning" is a little more antiquated sounding than "search engine optimization," it has some interesting connotations that may bridge the gap between marketing people who are savvy about the internet and those who aren't up to speed on the ever-changing face of the search marketing world.
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